Head & Shoulders Anti-Dandruff Shampoo targets the root cause of dandruff and provides up to 72 hours of protection against dandruff, itching and dryness (visible dandruff, with regular use; dandruff-related itching). The advanced formula is dermatologically tested, pH balanced, boosted with antioxidants to care for hair and scalp, and clinically proven to eliminate up to 100% of dandruff (with regular use). Citrus Fresh Shampoo effectively cleanses oily hair and scalp for a fresh feel and long-lasting fragrance. Head & Shoulders is the number 1 shampoo brand in the world (P&G calculation based on annual shampoo category) and cares about the planet: Recyclable bottle (excluding cap, depending on recycling facilities)